SEO Is Best When You Do These 3 Things
SEO can be a perplexing topic. But it can be so much simpler. The SEO field is saturated with a vast variety of strategies. One may depend on one way of ranking, and someone else may have much better results with another. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
In the end, SEO is not only one quick-win tactic. You may think SEO is one strategy, when in reality itÂs a bigger marketing method that has that one strategy as an essential part. You can only succeed in SEO with all the right components intact. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
DonÂt ignore this. You can do everything that most of the experts tell you in order to make your site easier to index – use WordPress, have an XML sitemap, submit it in Search Console, and the likes – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your siteÂs ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
So do it right the first time. Split pages into different categories and organize them as such, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will mean less time and money spent later if you have to fix something.
In addition, when you hire Mississauga SEO, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Make Your Site Fast!
If youÂre using a certain website builder, did you know it could be making the job harder? ThatÂs right. Whether itÂs failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, there are many different things about your website that could be bogging down performance, and you donÂt know about it.
Firstly, see if your site is performing badly. You can use a speed testing softwarelike Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the websiteÂs tech performance. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, next you find out if your page builder is still causing problems. If, even on an empty page, the site loading speed is still slow, chances are youÂre using a platform thatÂs not even SEO-friendly.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Make Your Content Make Sense
It is easy to spam content with very high density. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
For good article optimization, use a scientific analysis of your competition. Some website owners who want to do SEO have more time than others. If you donÂt have the time, this is where it comes into handy to hire a Triple Agent SEO Mississauga.
Hire an SEO Consultant
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. Triple Agent SEO Mississauga, to expand your authority and web presence.
